We're specialists in Conversion Rate Optimisation and turning around under-performing AdWords campaigns.
Everything starts with research. We'll look into what people will be searching to find your business, and ensure you appear whenever there's someone wanting your services/products.
Unlike traditional advertising where you get one shot, we run ads side by side to see which performs better. We change text, landing pages, headlines and much more.
We'll ensure you're only paying for clicks from people wanting your services and limiting ads to your specified location. We'll add 'negative keywords' to ensure you only spend on genuine clicks.
Often, people don't buy/call on their first visit to your site. We use remarketing to display banner ads when your visitors use other websites. You get a 2nd, 3rd and 4th bite at the 'cherry'.
With Google AdWords, Bing Ads, Facebook Ads (and
other social media ads) you "pay" per click (PPC). This means that when your potential customer is
searching, you only pay if they click your ad. How much you pay is determined but market forces -
your ad goes into an (instantaneous) auction in which Google compares your ad quality, landing
page relevance and budget (amongst other things) and then places a value on each 'bid'.
Ad clicks can range from less than £1.00 to other £10 (for highly competitive sectors). Most local companies can pay £1 - £3 per click, meaning if your ad budget is £300, you could get between 100 and 300 clicks each month.
Assuming you get 300 clicks, a percentage of those will contact you (say, 10% ... 30) and a percentage of those will become customers (20% ... 6). To calculate your Return On Investment (ROI) you just need to work out your return from 6 customers for a £300 (plus monthly management fee) advertising spend.
When it comes to reporting, we can tell you how many clicks you received, their demographic (male/female, age etc) and whether your searches are using smartphones or laptop/desktop PCs. We'll tell you how many people click to call your number and the actions they take when they're on your website.
Pay Per Click Advertising is far and away more accountable than offline advertising, such as local newspaper ads. They have their place, particularly when it comes to 'brand awareness', but they cannot give you feedback beyond 'distribution figures'.
Google will charge you each time your Ad is clicked
(Cost Per Click - CPC). As a business owner, you are free to set up a Google AdWords account
and run it yourself, paying just for your Ad spend.
Webspresso is an AdWords agency which is fully certified by Google (and Bing) to manage AdWords account on behalf of customers. For this service, we charge a percentage of the Ad Spend (higher spending accounts tend to be more complex and need more attention) which is 10%, subject to a minimum of £200 per month.
Yes. Maybe. It depends.
For new accounts, we will speak with you to assess your requirements before submitting a proposal. This will detail the account structure and anticipated Ad Spend.
For existing accounts, we will conduct an audit which allows us to become familiar with the account and 'hit the ground running'.
In both cases, the minimum fee for setup or audit is £250.
Occasionally, we may not need to audit an account. In this case we will waive the audit fee and commence with the management of the account.
The management fee is payable in advance.