Our Optimisation Process


Step 1.


We research your market


Optimising websites starts with meticulous research and assessment.  We take time to research your online market and generate a range of reports which provide you with direction and strategy. These reports set out the blueprint for online success for your business and could save you £1000s in poorly targeted marketing expenditure.


Step 2.


We ensure your site is visible in Organic Search

Once the direction has been set with our comprehensive market research we get to the business of optimising your website with our Technical SEO services.  On completion of the on-site optimisation we undertake a campaign of Outreach SEO; writing original and authoritative content, guest posting and blogging, commenting, Press Releases and local directory submissions. We also link our Outreach SEO to your social media campaigns to convey a coherent message to both Google and your potential customers.


Step 3.


We optimise your Paid Online Advertising


Many businesses try advertising online with Google Adwords, but don’t really know where to start. We hold certifications in Google Adwords (all 6 exams), Google Analytics, Bing Ads and Facebook Ads, giving you complete satisfaction that we know what we’re doing.  Our Facebook Ads are more successful than 95% of similar ads (Facebook tell us) and our Google & Bing Adwords campaigns average Click Through Rates (CTRs) of over 2.9% (against a worldwide average of approx 1.91%).


Step 4.


We analyse, report & feedback


The only way to ensure you website performs better in Organic Search and Pay Per Click performance is to regularly assess, report and then feedback. This cyclical learning process is employed effectively in many businesses around the world, and we emulate it by ensuring lessons are learned, effective processes are enhanced and unproductive areas are eliminated.