SEO Liverpool – Get More Traffic than Lime Street Station
What is SEO?
Search Engine Optimisation
Still none the wiser? Search Engine Optimisation (SEO) is a process which webmasters or website owners follow in order to ensure their websit is visible when people search Google or Bing for their preoducts or services.
SEO involves many things, some of which are highly technical, some of which involve research and copywriting and then relationship building and social media marketing.
Put simply, a good SEO Agency will be able to act as your online marketing experts. That’s what we do.
Ok, so now you know what SEO is, what’s the point?
When potential customers search on Google, you want your site to be found.
Once the direction has been set with our comprehensive market research we get to the business of optimising your website with our Technical SEO services. On completion of the on-site optimisation we undertake a campaign of Outreach SEO; writing original and authoritative content, guest posting and blogging, commenting, Press Releases and local directory submissions. We also link our Outreach SEO to your social media campaigns to convey a coherent message to both Google and your potential customers.
Monthly SEO or Adwords (Pay Per Click)
It depends on your objectives.
Many businesses try advertising online with Google Adwords, but don’t really know where to start. We hold certifications in Google Adwords (all 6 exams), Google Analytics, Bing Ads and Facebook Ads, giving you complete satisfaction that we know what we’re doing.
Organic/Monthly SEO will get your onto Google’s First Page, meaning you don’t have to run ads (unless you want to target more search terms).
We’re experts in looking at your business and being able to advise on the best course for you to take. Let us do some research first …
How do we conduct the Monthly SEO?
Technical SEO, Content Curation and Outreach
Each month we look over your site, check its performance in the Search Engines and make any necessary changes to content, (technical meta-data) and more. We create new content for your site, often a new service page or a well-researched blog post (for your approval) and then use email and social media to reach out to people and accounts in sectors/businesses that may share a common interest. Our goal is to drive traffic to your site whilst ensuring Google finds the new content, ranks the page well and pulls in customers from Google who have ‘commercial intent’ (they’re already searching for what you have to offer).