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Social Media Marketing

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What is Social Media Marketing?

 

Social media marketing is the utilization of social media platforms in order to promote companies or personalities. For example, a company which sells cosmetics might utilize Facebook, Pinterest, Instagram, Twitter, LinkedIn and a host of other social media platforms in order to post information about makeup products, with a mind to establishing brand reputation, building a buzz and driving sales to an official business website.

Social media is free to use! It’s possible to make official business accounts at most social media platforms and there are also paid advertising options available. For this reason, social media marketing is an integral part of boosting a company’s visibility, Web traffic and sales online.

Whether you’re running a startup or have an established company, it’s safe to say that having a strong social media presence is vital. The world’s best companies use social media aggressively, yet carefully, so social media marketing is definitely not just for companies on shoestring budgets. Social media marketing is for every company!

Now, let’s talk about the benefits of outsourcing your social media needs to an experienced provider company!

 

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Should You Outsource Your Social Media?

Outsourcing does make sense. Most entrepreneurs wear tons of hats already and some find that the burden of handling social media marketing on their own is a bit overwhelming. While social media is free if you want it to be, time is money and the time that you spend promoting your brand via social media does cost in terms of taking you away from other things that need attention.

Also, if promoting on social media is eating into your downtime, it may be smart to pay experts to take care of it for you!

Another great reason to outsource is the possibility that you may botch social media marketing if you do it on your own or with your team. Getting maximum traction from social media requires quite a bit of finesse. It’s all too easy to make mistakes and the experts, who handle social media marketing for their clients for a living, are definitely great people to trust with your company’s all-important social media presence.

The right company will mimic the tone that you’ve already established on social media. It will keep your brand message strong throughout every post and social media interaction. Nothing will be politically incorrect unless you want it to be! It’s about matching the social media marketing approach to the brand!

 

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Why use us?

When shopping around for a company to take care of things for you, be sure to look for experience. A company which has helped a lot of clients will have a proven track record. It’s best to avoid fly-by-night companies which don’t have proven track records. It’s usually possible to gather information about companies that offer social media marketing services by visiting their “about us” Web pages.

Good companies will definitely show off their experience via these parts of their websites. Also, home pages of these official websites may also include information about company background.

In addition, you should look at services. Does the company in question offer a la carte social media services or does it provide bundled services, such as SEO and social media? Look for a company which offers exactly what you want!

Also, check prices. Some companies list them, while others need to do consultations and the provide quotes. It’s usually really easy to get quotes via phone or email if price lists aren’t available at websites. A good company’s services will be worth some money. However, you shouldn’t need to pay a fortune in order to get what you need.

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Now that you know more about social media marketing and why you should outsource, why not CALL US today?

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